The ramifications arising from the coronavirus pandemic going forward are multifaceted, complex and evolving. From a healthcare perspective social distancing, enhanced hygiene and mask-wearing have become normal. The housing market, similarly, has experienced pronounced societal shifts in buyer preferences, driven by the difficulty of urban lockdown living. People increasingly prioritise outdoor, office, and green space in or near their homes. This is a trend that is correlated with a growth in remote working, and the concomitant reductions in commute regularity that more flexible work arrangements enable.
A survey conducted by global real estate expert Savills sought to understand these shifting behaviours by interviewing prospective buyers to ascertain their preferences. The results indicated that 71 per cent of those under 40 found the garden and outdoor space significantly more important, with wireless internet (48 per cent) and office space (44 per cent) also valued highly. Further substantiating these figures, the Carter Jonas property consultancy experienced a 150 per cent increase in buyers seeking outdoor space relative to the same period in the year previous.
To satisfy such needs the market has undergone a marked acceleration in suburbanisation, the phenomenon whereby population shifts from central urban areas into outer suburbs. Typically, this is a process undertaken as a generation ages, with familial responsibilities or retirement to consider. The ONS for instance captures an outwards migration figure from London annually of 340,500 people in the twelve months up to June 2018 and 336,000 the year previous. This volume is spurred by the pandemic, with an above-average level of suburbanisation captured by data such as Carter Jonas registering double the number of buyers wanting to move out of London, relative to the same period in 2019.
A September study by IPSOS Mori factors in rental market perspectives, showing that as a result of the lockdown nearly a quarter (23 per cent) of private renters are dissatisfied with their homes overall.
With shifting work patterns convincing buyers and renters to move in search of better value for money, two prestigious Strawberry Star developments epitomise the primacy of green, outdoor and office space. Lu2on and Greenview Court combine best in class access to transport, services and amenities with modern contemporary specifications designed to deliver a high quality communal residential experience.
At Lu2on, buyers are able to invest in a selection of bespoke suites, one and two-bedroom apartments featuring first-class facilities such as private roof gardens and 24-hour concierge. Easy access to the capital, reached by train in under 23 minutes from King’s Cross, St. Pancras International, as well as Strawberry Star’s unique end-to-end property services, such as post-completion, lettings, asset management, and resales of their property, make this an extremely attractive proposition for working professionals, young families, home-movers, and buy-to-let landlords.
Greenview Court is an elegantly designed development in Southall, Ealing, offering a choice of studio suites, 1, 2 & 3-bedroom apartments arranged from levels 1-11. The scheme features multi-level roof gardens and is located in an area undergoing substantial regeneration including ongoing investment into world-class infrastructure such as the Elizabeth Line high-speed Crossrail project. With its close proximity to renowned universities, London Heathrow, and ready access to the capital such as London Paddington in 24 minutes - this is an attractive living space within an established and growing catchment.
With shifting work patterns convincing buyers and renters to move in search of better value for money, two prestigious Strawberry Star developments epitomise the primacy of green, outdoor and office space - Lu2on and Greenview Court.