Residential rents in the UK maintained their growth momentum, registering a 3 per cent annual increase in January 2021. According to the latest HomeLet Rental Index, the average rent in the UK is now £981, up by 0.2 per cent from December 2020, and up 2.9 per cent on last year.

When London is excluded, the average rent in the UK is now £839, this is up 0.1 per cent last month and 5.8 per cent on last year. Ten of the 12 regions in the UK showed an increase in annual variance, with the largest, like last month, being the South West at 8 per cent. The South West showed the highest yearly increase of 8 per cent between January 2020 and January 2021.

The East of England closely followed by South West, which registered 7.9 per cent growth in rents. The other regions that experienced an increase in rental growth last month were South East (7.1 per cent), East Midlands (6.4 per cent), West Midlands (6 per cent), Yorkshire & Humberside (4.5 per cent) and Wales (3.8 per cent).

Though rents in London are not experiencing any significant growth, the average rental value in the UK capital (£1,563) is still 86.3 per cent higher than the rest of the UK excluding London (£839).

Rental growth in the regions is typical of 2020, as work from home model enforced in view of the pandemic is encouraging people to move away from London. Working professionals are looking for homes that support work from home options, communal spaces, greenery, terraced gardens, and balconies. Consequently, the demand for rental homes in the regions is growing month-on-month. This trend is likely to grow in the coming months, as work from home model is gaining popularity.